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3 Key Strategies Behind Top-Performing Online Courses

Have you always wanted to share your expertise and passion with audiences big enough to fill a stadium, but you have no idea how to do it? 

From our experience, one of the most impactful ways of getting your message to thousands at once is by transforming your expertise into a top-performing online course. Let us elaborate…

The staggering statistics behind the impactful world of e-learning are reason enough to get your content online: by 2025, the e-learning market is expected to skyrocket from $188 billion (2019) to a whopping $325 billion—and keep in mind that these facts were estimated before the turmoil of 2020. Now that everyone and their grandparents are avid tech users, the numbers are likely to increase from here on out. 

Alongside these impressive stats, there are multiple enticing benefits that creating an online course can have on your business and your personal life, such as:

  • You can reach more people than you ever could by yourself. Where in-person coaching only allows you to reach maybe a maximum of 10 clients, taking it online gives your content the potential to be seen all across the globe. (This even tops speaking on stages, as far as the potential of your reach goes.)
  • You’re forced to get crystal clear on your message by honing in on what’s key and what’s fluff. As they say: If you can’t explain it simply, you don’t understand it well enough.
  • By creating an online program, you’re creating an asset that will benefit you for years to come. That stability and reliability will give you the freedom you’ve always longed for.
  • You’re establishing credibility for yourself by creating a platform where you’re not just positioned as an expert, but more importantly recognized as the expert in your field.

These benefits have proven themselves over and over again for Speaker Nation founder, Eric Edmeades. Most of his businesses are online and apart from the exclusive in-person Speaking Academies we host, most of Speaker Nation’s work is digital.

So when the entire world was forced to turn to digital solutions in 2020, it didn’t take much to pivot our focus. This way, we were able to continue to serve our audiences as if we never missed a beat. That is what we want for you as well!

You might be thinking, “Sure, you guys did it, but what about me?” Please keep in mind: Everyone has to start somewhere. 

So let’s get you on your way to creating your own thriving online course. 

Here are some of the key strategies we’ve used for creating top-performing online courses. By implementing these strategies for yourself, you’ll be able to reach an almost infinite amount of people and experience the freedom and impact you deserve.


Create an engaging program design

Today more than ever, the quality of your course is important. There are so many online courses out there that the real differentiator is often not your topic or niche anymore, it’s the quality of your course and the presentation of your character. The best way to set yourself apart is by creating a course that pulls your client through it and actually gets them results.


There are hundreds of effective methods you can use for this, and if you want to dive deep in what they are specifically, we encourage you to take a look at the 20th minute in this masterclass where Eric Edmeades walks you through some of his favorites.


Select a promising niche

We believe the bigger the problem you’re solving, the more successful your course will be. Think about the assets you have to bring to the table that could solve problems for others. What hobbies do you have? What methods are you using for your clients? 


Some examples of niches that are big in the market right now are fitness, DIY, entrepreneurship and technology. Where could your input fit in? Take a look at your passion or proven methods and you’re going to find a clue as to whom you might want to serve with your course.


Design an effective title

A title is the best advertising your course is going to get (that, and your clients, but we’ll get to that a little later). Securing a strong title and subtitle is going to evoke both emotional and logical reasons for someone to invest in your product. You want to ensure you’re making a compelling promise and sparking curiosity about what’s behind your course’s doors because that’s ultimately what drives people to take a first look at what you’re offering. 


If you want to check the effectiveness of your title, make sure to tune in to our recent Masterclass with Eric at minute 36 to catch him doing a live brainstorming session on refining course titles. 


The #1 marketing method in the world.

Once you created your course, it could feel like a challenge to get people to join. But it doesn’t have to be. Your best marketing is done by those who go out there and share positive feedback from your product to their friends, and their friends’ friends, and their friends of friends…you get the point. We’ve found that if you can impact a person so much that they tell 2 people about it, you’re already ahead of most of your competition. 


Another company founded by Eric Edmeades, WildFit, has gotten ahead of its competition in so many ways, largely due to the fact that the community is so strong it continues to share its results with everyone around it. That’s marketing made easy for you, so take advantage of it, use the strategies above and create a course people willingly share with everyone they know.


We promise you, if you take a little bit of extra time to deliberately think about how to use these strategies in your own creation process, you’ll be well on your way to becoming a recognized expert in the industry.


You don’t have to do it alone, though. We’re here to help and to tell you there’s no reason why you should try and reinvent the wheel. Learning from someone who has already made all the mistakes will save you so much time and money (not to mention the headaches).


Marketing, strategies, statistics and benefits aside, creating a world-class online course that will impact lives really comes down to what you need to succeed. A passion. A problem to solve. Optimism. Courage. Commitment. And a genuine desire to create change and transformation for people everywhere by sharing your story. 


We’ll be here to help you every step of the way.

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